Thinking Big

Not that he needed a chewing gum brand, but it was all in the name. It made sense since he was getting a huge brand ambassador. It wasn’t a big task considering the friendship and his friend’s endorsement appetite. Big Adda, Big Flicks, Big Music, Big FM, Big Babol. Brand Ambassador – Big B. Sounded […]

The Namesake

He liked writing stories, and always tried to surprise his readers. Though some of his readers said he wrote well, he was never quite sure. After all, he just wrote on his blog. The appreciation was limited, never a huge number, and that was why he was quite amazed and humbled when he saw this. […]

The Next Big Thing

No, this is not the major announcement about an awesome new service I’ve developed, thats later..sigh This is about the Ambani kind of Big, and its amazing to see what i consider a perfect duplication of the strategy that made an oil, petrochemical conglomerate. Backward integration. Only ADAG is not stopping at that. Its going […]

Playing favorites

He changed screensavers four times every year, each with its own variations. Every change was an occasion people looked forward to. It was just a screensaver for him, but for them it was much more. Although all screensavers were his creations, when he looked down, he liked rain the most. Even He allowed himself favorites. […]