Month: August 2007

  • The more things change…

    the more they remain the same….

    Gandhi was the man they followed then, we still do..
    until next time, happy birthday India.

  • To each his own…

    The way to a man’s heart is through his stomach. Just tell him its flat 😀
    Speaking of ways into men’s hearts, saw an interesting comment here. When the interviewer asked SRK about the cold war between him and the bachchans, SRK said shabby (or should it be shaB? abhishek with that awful beard and dressing style should be called that) was with him till 4 am.. Now, is it that abhi finds ash cold or SRK hot or both? hmmm…
    until next time, was that flat? 😉

  • Rooms with a view

    The vacuum left behind by Heroes has been partally filled by the series that occupies the same time slot- Boston Legal. Also, it helps that i can bug D when they show the city shots with ‘Do you know this place?’, since she spent some time there recently..
    And i love the night shots of the city, to be precise, the ones which show the high-rise apartments, not just in this particular show, but any city.. No, come to think of it, its only the American cities, not say, the London ones or even the local mumbai ones… strange, but thats okay…I’ve wondered about this fascination for high rise apartment night shots, and i am yet to get a complete answer from myself… but i have been able to get some insights…
    in the shots, each of those tiny lights is a window into the life of a person/ family… each of those has a story to tell – some exciting, some mundane, some funny,some tragic.. but each a story nevertheless… and more importantly, it perfectly symbolifies a lot of lives – in a crowd, yet alone…

    until next time, story of our lives…..

  • Make it hot!!

    She gripped it hard at first, rubbed it all over, then rolled it. Then she started shaking it vigorously.This was when his irritation just burst out. “If you’re doing it, do it properly, otherwise, I’ll do it and let you know when its ready.You’re making it look as though you’re doing it for my sake.”, he said sarcastically.
    She didnt know what she was doing wrong, for already the effects of her work was showing. It was getting moist, a sureshot sign that it was responding to her touch. “ok, see if something is coming out”, she said.
    “No, nothing is coming out. This is becoming an everyday thing now. Next time, we’ll buy that jar pack. Coconut oil bottles in winter are a pain!!

    until next time, get a grip!!

  • Second Coming

    The past several months has seen a frenzy in what is called web2.0 in general parlance, and the lions’ share of it is being done by and in relatively new entities… which has led to a few experts already snooping around for the proverbial bubble…
    I’m not expert enough to comment on that, but i really hope there is no bubble 2.0, because i am not sure that this time around, the crowd that’s in the thick of things, is mature enough to handle it.. This is a good read…but oh well, we’re almost going into my other blog’s territory, so we’ll get back to what this blog talks about.
    So, whats in web 2.0 for brands? Yes, wrong question to ask because its too generic, but still… viral marketing, buzz marketing, vblog, podcasting, social bookmarking.. yes, some things have been around in various avtars earlier, but perhaps this is their time in the sun…
    So how helpful is the phenomenon of create, share, collaborate in the Indian context? With an internet population of 25-40 million (depending on who you quote) and with an urban penetration of less than 10%, does it really matter what web2.0 is when even the static web (or web 1.0) is yet to make a serious impact on Indian media/brand/advertising? Does the long tail of any brand have enough numbers to justify its’ venturing into the zone?
    Even killer applications like bollywood, cricket, matrimony and other classifieds havent succeeded in drastically changing the fortunes of the internet in india, will this new edition of the web do it? Coming back, how best can traditional brands use this changing internet landscape to their benefit – by doing research and product development online? But thats a bit like blogs, and i personally consider that web 1.0. Building communities around the brand? Fair, but how many brands are like say, a Harley Davidson, in whose case the brand attributes make sense to build communities? But then again, HD didnt need the net for communities….
    What will a Surf user/ Chlormint eater/ Clinic All Clear user talk online in a community on a larger timeframe? Will the stuf being created just fizzle out as fads? And there lies the real challenge, and to each band its own…..
    and i bid adieu, while you crawl the web…