About

Brand Marketer, WordPress blogger, Wordplay addict.

REST – Reads, Eats, Soliloquies, Travels – is his story.

After a degree in civil engineering and then an MBA, I boldly stepped off the beaten path, and refused to write a book. Instead, I sold Dishnet broadband internet in the dial up era, marketed WorldSpace satellite radio in the FM era, and then managed newspaper brands at MidDay and The Times Group in the internet era before taking a break in 2010.

Meanwhile, in another universe, a blog was created in 2003. Despite being critically or popularly unclaimed, it not only refused to die, but kept adding categories until it covered everything from food to fiction to flawsophy!

All of this managed to get me column-writing opportunities with Bangalore Mirror – start-ups, food and technology.

Back in the real world, I returned to a cubicle in 2011, as Head – Social Media at  Myntra, looking to align business objectives & strategy with social platforms. I also got to mentor a few interesting startups at the Microsoft Ventures Accelerator. A 2 year stint at Myntra was followed by assignments at Group M, Urban Ladder, and Buttercups, where I tried to get consumers to spend. I then worked at Scripbox  for 6.5 years, where I tried to get people to save invest! I now work as a Fractional CMO for startups. 

With all of this perspective, if you still wish to get in touch with me –