Who let the dog out?

When Vodafone took over Hutch, many were concerned about the pug. But this put everyone’s concerns to rest. However, a lot of communication after that was dogged about its non – pugness. But suddenly, in the middle of perhaps the biggest media event in oh, okay a couple of months – IPL, the pug decided to make […]

GeneRations

The lights went out, followed immediately by the drone of the apartment’s generator. Now there’d be sound and smoke,but yes, there would be light too. It would get the lamps in the apartment compound going, and he could study. Anyway, it was better than in his house, in the slum next to the apartment. until […]

Desi Onion

Quite a while back, after several months of ‘The Onion’ fandom, I wanted to start a similar site for India. Well, if not a site, at least a blog. In fact i even squatted on the blogspot url – ‘pyaaz’. Well, I’m happy to announce that the site has been launched…..by someone else. A tweet […]

Reach out

Last week, I read an article that gave the ‘share of the pie’ picture of different media in India. As expected, print is still king, though TV is fast catching up. Internet is still fighting to touch 2%. Meanwhile, something else i read quite sometime back says how an online video ad gives an 84% […]