{"id":8452,"date":"2013-10-23T10:40:28","date_gmt":"2013-10-23T05:10:28","guid":{"rendered":"https:\/\/manuscrypts.com\/test\/?p=8452"},"modified":"2021-01-02T11:15:15","modified_gmt":"2021-01-02T05:45:15","slug":"a-culture-of-innovation","status":"publish","type":"post","link":"https:\/\/manuscrypts.com\/test\/2013\/10\/23\/a-culture-of-innovation\/","title":{"rendered":"A culture of innovation"},"content":{"rendered":"

More than four years ago, I’d written a post<\/a> juxtaposing product and consumer life cycles wondering how products could evolve, yet be relevant to users at various stages of their usage maturity. Personalisation as a theme has advanced much since then, and web based services are definitely closer to cracking this. I also got a perspective from Jeff Bezos in this post<\/a>\u00a0“<\/strong>All businesses need to be young forever. If your customer base ages with you, you’re Woolworth’s”\u00a0<\/em>though I’d take it with a pinch of context.<\/p>\n

But when disruption is the norm\u00a0and technologies like 3D Printing and themes like the Collaborative Economy (and others<\/a>) are poised to have an impact on an increasing number of business models, how does a brand pace its innovation? Branding Strategy Insider asked a relevant question on this premise – Can brands innovate too soon<\/a>? The post quotes\u00a0Michael Schrage in providing a good perspective “Your own rate of change is determined less by the quality or price\/performance of your offerings than the measurable readiness of your customers and clients \u2026 Their inertia matters more than your momentum.<\/em>\u201d<\/p>\n

This post<\/a> I came across cites a research by Forrester which points out that most innovations\u00a0remain incremental in impact, rather than being radical innovation..Companies often ‘innovate’ things customers don’t even want.\u00a0<\/em>The post suggests a simple cyclical framework of Learn (strategy) – Make (technology) – Test. (design) A more nuanced view (and framework) of innovation can be found at Digital Tonto<\/a>. Bezos once again has a take on it\u00a0“We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.<\/em>“<\/p>\n

Social technologies provide multiple ways for an organisation to simulate<\/a> scenarios and structure their innovation pathways in ways that will optimise customer benefits and business objectives. In fact, I believe that the responsive organisation<\/em><\/a>\u00a0(via<\/a>) will soon become a strategic imperative. As quoted in that post “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.<\/em>” I also think that the biggest challenge in this entire movement is a mindset-culture lag. In a sense, all the so-termed disruptions happen because incumbents were not agile enough to adapt to a rapidly changing environment. There is some wonderful learning from the founder of Sonar in this post titled “Postmortem of a Venture-backed Startup<\/a>” One of may favourites is “Think of culture as a cofounder that is present when you are not.<\/em>” The thing is, it can work both ways! A cultural mindset to experiment, fail, pick yourself up and work harder, and win is probably what will define the winning institutions of the future.<\/p>\n

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until next time,\u00a0\u201cIt is not the strongest of the species that survives,\u00a0nor the most intelligent, but the one most responsive to change.\u201d ~\u00a0Charles Darwin<\/p>\n","protected":false},"excerpt":{"rendered":"

More than four years ago, I’d written a post juxtaposing product and consumer life cycles wondering how products could evolve, yet be relevant to users at various stages of their usage maturity. Personalisation as a theme has advanced much since then, and web based services are definitely closer to cracking this. I also got a […]<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21,2538,6027],"tags":[4288,616,132,4269,4289],"class_list":["post-8452","post","type-post","status-publish","format-standard","hentry","category-brand","category-ideas","category-work-org-culture","tag-agile","tag-culture","tag-innovation","tag-jeff-bezos","tag-responsive-organisation"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/8452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/comments?post=8452"}],"version-history":[{"count":12,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/8452\/revisions"}],"predecessor-version":[{"id":14864,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/8452\/revisions\/14864"}],"wp:attachment":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/media?parent=8452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/categories?post=8452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/tags?post=8452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}