I had a bit of an epiphany a few days back. A sign of the needle shifting from social to media. In the era when the two words were grudgingly stuck together, one of the catchphrases I’d heard was ‘fail fast, learn fast, fix fast’. It was a time when the rules hadn’t been made, and experimentation was the only way to learn. Though this practice had its share of critics, there was hardly any choice.<\/p>\n
But now there is. Facebook has an entire suite of offerings now – it’s no longer vanilla display ads, there are Sponsored stories, Page Post Targeting, Offers, to name a few \u00a0– all meant for specific purposes. They even have case studies put together over a period of time. (we – Myntra – were featured<\/a> a while back too)<\/p>\n So, the epiphany? In a conversation, I realised that things were more serious now. Brands are now loath to experiment since the general feeling was that a lot of people would see it and it would affect the brand image. It’s not just ads, posts, but even social actions! Smelled like traditional media. Is that good or bad? I don’t know, but I do know it’s evolution.<\/p>\n until next time, traditional social \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":" I had a bit of an epiphany a few days back. A sign of the needle shifting from social to media. In the era when the two words were grudgingly stuck together, one of the catchphrases I’d heard was ‘fail fast, learn fast, fix fast’. It was a time when the rules hadn’t been made, […]<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21,15],"tags":[702,2973,89],"class_list":["post-7796","post","type-post","status-publish","format-standard","hentry","category-brand","category-social-networking","tag-evolution","tag-experiments","tag-facebook"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/7796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/comments?post=7796"}],"version-history":[{"count":0,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/7796\/revisions"}],"wp:attachment":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/media?parent=7796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/categories?post=7796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/tags?post=7796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}