{"id":7754,"date":"2012-03-15T10:25:17","date_gmt":"2012-03-15T05:25:17","guid":{"rendered":"http:\/\/www.manuprasad.com\/blog\/?p=4674"},"modified":"2012-03-15T10:25:17","modified_gmt":"2012-03-15T05:25:17","slug":"pinning-it-down","status":"publish","type":"post","link":"https:\/\/manuscrypts.com\/test\/2012\/03\/15\/pinning-it-down\/","title":{"rendered":"Pinning it down"},"content":{"rendered":"

Though it’s almost been 2 years since it launched, the buzz on Pinterest has grown stronger in the last few months. This infographic<\/a> should help you get a quick update.\u00a0The ‘experts’ are polarised on this, and I have seen some digs on my twitter timeline, which remind me of the things I used to hear about Twitter on Facebook. \ud83d\ude42 Will Pinterest grow that big? I don’t know, but it always helps to build one’s own perspective.<\/p>\n

This is one of those social networks which have not been easy for me to adopt. As the text-only posts here would indicate, I am not an ‘image’ person. \ud83d\ude42 This was probably why delicious worked for me very well. But I did manage to find my own applications of Pinterest, most significantly, my infographics board<\/a>, which is now nearing a 100 pins, and others that I enjoy – Angry Birds<\/a>, Star Farce<\/a>, and so on. One apprehension I have is whether it will go the way of all social platforms when they go more mainstream – from pinning ‘what I like’ to ‘what I think you want to see’ or ‘what I want you to see’. An extension of the carefully crafted persona.<\/p>\n

But meanwhile, over at Myntra, we have\u00a0created an account<\/a> and have been busy pinning and ‘boarding’. We’re in the process of experimenting with the platform, and as part of that, have\u00a0also integrated it on our\u00a0fashion blog<\/a>. We have already found quite a few use cases for it, and I plan to consolidate that before moving further on boards.<\/p>\n

One of the most interesting stats in the infographic I shared earlier is that Pinterest has now beaten twitter as a source for referral traffic.\u00a0From a brand perspective, this is indeed turning out to be an interesting tool, especially if the brand is related to e-com or fashion. Many fashion brands<\/a> are already there. In fact, JustFabulous is even doing an extremely interesting Scrabble based contest<\/a> there. I’d think that food, travel, and other visually appealing domains would also do well here. In fact there are over 100 brands across categories<\/a> already on Pinterest.<\/p>\n

So, should you believe the hype? Not necessarily, but as a brand marketer or a social web\u00a0practitioner, I think it’s probably a good time to take a long look at Pinterest and see if it can deliver value to your brand. It could be traffic generation, relationship building, or thought leadership, and these are just a few use cases. Unless you play, you won’t know. \ud83d\ude42<\/p>\n

until next time, you could fancy<\/a> this too \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"

Though it’s almost been 2 years since it launched, the buzz on Pinterest has grown stronger in the last few months. This infographic should help you get a quick update.\u00a0The ‘experts’ are polarised on this, and I have seen some digs on my twitter timeline, which remind me of the things I used to hear […]<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21,15,2538],"tags":[3294,3461,3587],"class_list":["post-7754","post","type-post","status-publish","format-standard","hentry","category-brand","category-social-networking","category-ideas","tag-justfabulous","tag-myntra","tag-pinterest"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/7754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/comments?post=7754"}],"version-history":[{"count":0,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/7754\/revisions"}],"wp:attachment":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/media?parent=7754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/categories?post=7754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/tags?post=7754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}