{"id":7726,"date":"2011-12-15T10:24:41","date_gmt":"2011-12-15T05:24:41","guid":{"rendered":"http:\/\/www.manuprasad.com\/blog\/?p=4548"},"modified":"2011-12-15T10:24:41","modified_gmt":"2011-12-15T05:24:41","slug":"mid-season-update","status":"publish","type":"post","link":"https:\/\/manuscrypts.com\/test\/2011\/12\/15\/mid-season-update\/","title":{"rendered":"Mid Season Update"},"content":{"rendered":"

It’s been just under 3 months in the not-so-new job<\/a>, and I thought this would be a good time to write a progress report. The social media portion of the job – which includes prioritising objectives, evolving a strategy and roadmap for how various tools and aspects of the social web can be introduced and used in various functions, creating and streamlining processes on a regular basis, setting up measurement parameters and doing some fun experiments – would be several posts unto itself, and the learning curve of setting up a social agenda across the organisation is practically at 90 degrees! But there’s another project I started that has now reached a ‘shipped’ status. :))<\/p>\n

One of the trends that many people seem to agree on is the role of brands as content creators and curators. As the posts on this blog would show, I have believed in branded content for quite a while now. But that again requires an understanding of the landscape, objectives, strategy, creating and executing a content calendar, finding ways to market the content, and most importantly, over a period of time, creating and maintaining a sense of trust with the community and understanding and meeting their expectations.<\/p>\n

After going through rigorous processes – from choosing platforms to content planning processes to back end infrastructure to team structure and all the other steps outlined earlier and more, we finally have a fashion blog<\/a> for Myntra<\/a>. Though I don’t plan to contribute further to the blog in terms of actual writing, (yes, the fashion world lives to fight another day \ud83d\ude09 ) I did write the introductory post for the blog. Do check that out here<\/a>.<\/p>\n

The blog has been active for just a fortnight now. I’ll be glad if you could take a look and give me your feedback, either here or Myntra’s Twitter account<\/a> or on the blog itself<\/a>. It’s a first step of a long journey, and it promises to be a fun ride. \ud83d\ude42<\/p>\n

until next time, in fashion \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s been just under 3 months in the not-so-new job, and I thought this would be a good time to write a progress report. The social media portion of the job – which includes prioritising objectives, evolving a strategy and roadmap for how various tools and aspects of the social web can be introduced and […]<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2539],"tags":[819,3328,3461,3841],"class_list":["post-7726","post","type-post","status-publish","format-standard","hentry","category-personal-updates","tag-blog","tag-launch","tag-myntra","tag-style-mynt"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/7726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/comments?post=7726"}],"version-history":[{"count":0,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/7726\/revisions"}],"wp:attachment":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/media?parent=7726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/categories?post=7726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/tags?post=7726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}