{"id":7700,"date":"2011-05-26T09:46:20","date_gmt":"2011-05-26T04:46:20","guid":{"rendered":"http:\/\/www.manuprasad.com\/blog\/?p=4125"},"modified":"2011-05-26T09:46:20","modified_gmt":"2011-05-26T04:46:20","slug":"button-mania","status":"publish","type":"post","link":"https:\/\/manuscrypts.com\/test\/2011\/05\/26\/button-mania\/","title":{"rendered":"Button Mania"},"content":{"rendered":"<p style=\"text-align: justify;\">Since the Skybags driven conversation on Twitter a few weeks ago (related posts by <a href=\"http:\/\/www.lbhat.com\/featured\/twitter-facebook-brand-pages-joining-the-checklist\/\" target=\"_blank\">L.Bhat<\/a> and <a href=\"http:\/\/itwofs.com\/beastoftraal\/2011\/05\/12\/dear-readers-please-search-for-our-social-properties-will-you\/\" target=\"_blank\">Karthik<\/a>) I have wondered about the presence of Facebook\/Twitter icons in print ads. So I decided to do a little research on my own. For a week &#8211; from 13th &#8211; 19th May, I tracked the ads in Bangalore Times, particularly those which had mention of a social media presence. The results are in the presentation below.<\/p>\n<div style=\"width:425px\" id=\"__ss_8027349\"> <strong style=\"display:block;margin:12px 0 4px\"><a href=\"http:\/\/www.slideshare.net\/manuscrypts\/button-mania\" title=\"Brand - Social Iconography\">Brand &#8211; Social Iconography<\/a><\/strong> <iframe data-src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/8027349\" width=\"425\" height=\"355\" fra\n\n<div style=\"display: none\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><a href=&#039;\thttp:\/\/life4success.net\/mma-quickstart-the-ultimate-mma-training-program-for-the-beginner\t&#039; title=&#039;\tMma Quickstart : The Ultimate Mma Training Program For The Beginner!\t&#039;>\tMma Quickstart : The Ultimate Mma Training Program For The Beginner!\t<\/a><\/div>\n<p>meborder=&#8221;0&#8243; marginwidth<\/p>\n<div style=\"display: none\"><a href='\thttp:\/\/life4success.net\/5iphon-siphon-the-extreme-list-builder-2-02-epc\t' title='\t5iphon (siphon) - The Extreme List Builder - $2.02+ Epc!\t'>\t5iphon (siphon) &#8211; The Extreme List Builder &#8211; $2.02+ Epc!\t<\/a><\/div>\n<p>=&#8221;0&#8243; marginheight=&#8221;0&#8243; scrolling=&#8221;no&#8221;><\/iframe> <\/p>\n<div style=\"padding:5px 0 12px\"> View more <a href=\"http:\/\/www.slideshare.net\/\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/manuscrypts\">Manu Prasad<\/a> <\/div>\n<\/p><\/div>\n<p style=\"text-align: justify;\">I would estimate that only about 25% (or less) of the ads carried these logos, so I can understand why brands would want to use this as a differentiation tactic, but doing so with just buttons (sometimes without a url\/handle\/name) and no worthwhile presence to showcase, defeats the purpose. Or maybe we can wait for the day when Augmented Reality will allow me to use that button and automatically go to the url. \ud83d\ude09 Meanwhile, I await the introduction of the Foursquare button into the mix. \ud83d\ude42<\/p>\n<p style=\"text-align: justify;\">until next time, button up for the social media ride<\/p>\n<p style=\"text-align: justify;\">P.S: I&#039;d like to make this an infographic, if you know someone who can volunteer, please pass the word.<\/p>\n<div style=\"display: none\"><a href=&#039;\thttp:\/\/life4success.net\/mma-quickstart-the-ultimate-mma-training-program-for-the-beginner\t&#039; title=&#039;\tMma Quickstart : The Ultimate Mma Training Program For The Beginner!\t&#039;>\tMma Quickstart : The Ultimate Mma Training Program For The Beginner!\t<\/a><\/div>\n<div style=\"display: none\">zp8497586rq<\/div>\n<div style=\"display: none\"><a href='\thttp:\/\/life4success.net\/5iphon-siphon-the-extreme-list-builder-2-02-epc\t' title='\t5iphon (siphon) - The Extreme List Builder - $2.02+ Epc!\t'>\t5iphon (siphon) &#8211; The Extreme List Builder &#8211; $2.02+ Epc!\t<\/a><\/div>\n<div style=\"display: none\">zp8497586rq<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Since the Skybags driven conversation on Twitter a few weeks ago (related posts by L.Bhat and Karthik) I have wondered about the presence of Facebook\/Twitter icons in print ads. So I decided to do a little research on my own. For a week &#8211; from 13th &#8211; 19th May, I tracked the ads in Bangalore <a class=\"read-more\" href=\"https:\/\/manuscrypts.com\/test\/2011\/05\/26\/button-mania\/\">[&hellip;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2534,21,22,15],"tags":[2672,89,3672,266],"class_list":["post-7700","post","type-post","status-publish","format-standard","hentry","category-advertising","category-brand","category-india","category-social-networking","tag-bangalore-times","tag-facebook","tag-research","tag-twitter"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/7700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/comments?post=7700"}],"version-history":[{"count":0,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/7700\/revisions"}],"wp:attachment":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/media?parent=7700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/categories?post=7700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/tags?post=7700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}