{"id":4415,"date":"2011-09-15T10:03:47","date_gmt":"2011-09-15T05:03:47","guid":{"rendered":"http:\/\/www.manuprasad.com\/blog\/?p=4415"},"modified":"2015-10-10T11:23:06","modified_gmt":"2015-10-10T05:53:06","slug":"a-brands-new-story","status":"publish","type":"post","link":"https:\/\/manuscrypts.com\/test\/2011\/09\/15\/a-brands-new-story\/","title":{"rendered":"A Brand&#8217;s new story"},"content":{"rendered":"<p style=\"text-align: justify;\">Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read the rest of my article on <a href=\"http:\/\/www.afaqs.com\/news\/story\/31608_Guest-Article-Manu-Prasad-A-brands-new-story\" target=\"_blank\">afaqs<\/a>. \u00a0(Just this once, don&#8217;t mind)\u00a0\ud83d\ude42<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read the rest of my article on afaqs. \u00a0(Just this once, don&#8217;t mind)\u00a0\ud83d\ude42<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2534,2535,21,23,22,15,2538],"tags":[26,2655,2889,3090,3159,3300,3835,249,3921],"class_list":["post-4415","post","type-post","status-publish","format-standard","hentry","category-advertising","category-articles","category-brand","category-internet","category-india","category-social-networking","category-ideas","tag-aamir-khan","tag-audi","tag-deepika-padukone","tag-gojiyo","tag-gul-panag","tag-karan-johar","tag-storytelling","tag-tata-sky","tag-transmedia"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/4415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/comments?post=4415"}],"version-history":[{"count":1,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/4415\/revisions"}],"predecessor-version":[{"id":10912,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/4415\/revisions\/10912"}],"wp:attachment":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/media?parent=4415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/categories?post=4415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/tags?post=4415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}