{"id":4414,"date":"2011-10-06T09:52:43","date_gmt":"2011-10-06T04:52:43","guid":{"rendered":"http:\/\/www.manuprasad.com\/blog\/?p=4414"},"modified":"2011-10-06T09:52:43","modified_gmt":"2011-10-06T04:52:43","slug":"idea-maturity-models","status":"publish","type":"post","link":"https:\/\/manuscrypts.com\/test\/2011\/10\/06\/idea-maturity-models\/","title":{"rendered":"Idea Maturity Models"},"content":{"rendered":"<p style=\"text-align: justify;\">One of the blogs which almost always manages to give me fresh and interesting perspectives is Ribbonfarm. A recent post which caught my attention was &#8216;<a href=\"http:\/\/www.ribbonfarm.com\/2011\/09\/23\/the-milo-criterion\/\" target=\"_blank\">The Milo Criterion<\/a>&#8216;. Though not well versed in <a href=\"http:\/\/en.wikipedia.org\/wiki\/Lean_Startup\" target=\"_blank\">Lean Startup<\/a> principles, I think I managed to get the gist of the post. (The comments were a completely different ballgame though!) So, Venkat&#8217;s Milo Criterion states that\u00a0<em>products must mature no faster than the rate at which users can adapt. <\/em><\/p>\n<p style=\"text-align: justify;\">Though it did remind me of the <a href=\"http:\/\/www.manuprasad.com\/blog\/2009\/02\/product-life-cycle-and-consumer-life-cycles\/\" target=\"_blank\">product life cycle &#8211; consumer life cycle thought<\/a> from sometime back, I thought it also served as a good filter in another, probably simpler, line of thought &#8211; the adoption of social media by brands and enterprises. As a reasonably early adopter of services, there are several times when I have wondered how organisations could allow themselves to miss out on obvious potential. As I worked more with brands and clients, I became more objective (or probably pragmatic) and realised that it wasn&#8217;t always a lack of understanding or perspective that held brand custodians back.<\/p>\n<p style=\"text-align: justify;\">This is not just for consumer facing applications, but internal ones too. So I wondered whether organisations had somehow internalised the Milo criterion and the attitude towards social media was just a manifestation. I somehow couldn&#8217;t digest that though. Meanwhile, my recent experiences have pointed me to another factor &#8211; effective communication. I&#8217;m wondering if the Milo criterion would still apply if the &#8216;audience&#8217; is always appraised of the intent and is constantly educated on the &#8216;why&#8217; of the intent. Thankfully, my current line of work allows me abundant testing opportunities, and I intend to make full use of it.<\/p>\n<p style=\"text-align: justify;\">until next time, Milo&#8217;s and my highs \ud83d\ude42<\/p>\n<p style=\"text-align: justify;\">Bonus Read : <a href=\"http:\/\/www.johnwinsor.com\/my_weblog\/2011\/09\/will-you-become-irrelevant.html\" target=\"_blank\">Will you become Irrelevant<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the blogs which almost always manages to give me fresh and interesting perspectives is Ribbonfarm. A recent post which caught my attention was &#8216;The Milo Criterion&#8216;. Though not well versed in Lean Startup principles, I think I managed to get the gist of the post. (The comments were a completely different ballgame though!) <a class=\"read-more\" href=\"https:\/\/manuscrypts.com\/test\/2011\/10\/06\/idea-maturity-models\/\">[&hellip;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[15,2538],"tags":[3432,3680],"class_list":["post-4414","post","type-post","status-publish","format-standard","hentry","category-social-networking","category-ideas","tag-milo-criterion","tag-ribbonfarm"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/4414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/comments?post=4414"}],"version-history":[{"count":0,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/4414\/revisions"}],"wp:attachment":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/media?parent=4414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/categories?post=4414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/tags?post=4414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}