Some of you might remember this ad of Bajaj for their 125 cc bike .<\/p>\n
httpv:\/\/www.youtube.com\/watch?v=Gydm0ndfUQA<\/p>\n
It had 2 guys comparing their bikes at a traffic junction, and shows how the Bajaj bike scores on many parameters for a lesser price. Decent, but nothing spectacular.<\/p>\n
What caught my attention though was this Sun Direct ad that i caught on TV a couple of days back. After having seen some earlier ads of the service in a few inhouse channels, I was thankful that they had started acknowledging advertising as a profession. So this work, which did a cool take on the Bajaj ad, took me by surprise. Take a look.<\/p>\n
httpv:\/\/in.youtube.com\/watch?v=NZAoP1C3Y-A<\/p>\n
As you’d have noticed, this time the roles have been reversed. I thought it was a good tactic – to piggy back on a much aired and (decently) identified ad and more specifically, its characters. After all, the intent was the same- compare the product with existing players in the market, and show its superior qualities.<\/p>\n
The good part is that these are just characters, and nameless ones at that, so I don’t think they can be copyrighted (correct me if I’m wrong) I’m wondering if other brands will have fun with these two, if so, we’ll have a good TVC viral; and different stories like Krack and Jack, only with multiple brands. I don’t think Bajaj will mind. After all, its a completely different category, and moreover, it adds to the recall for their brand. Maybe Sun can give Bajaj XCD 125 customers a free set top box?<\/p>\n
Zatak and Axe, though, are a completely different story<\/a> altogether.<\/p>\n until next time, ad value<\/p>\n","protected":false},"excerpt":{"rendered":" Some of you might remember this ad of Bajaj for their 125 cc bike . httpv:\/\/www.youtube.com\/watch?v=Gydm0ndfUQA It had 2 guys comparing their bikes at a traffic junction, and shows how the Bajaj bike scores on many parameters for a lesser price. Decent, but nothing spectacular. What caught my attention though was this Sun Direct ad […]<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2534,21],"tags":[1764,3844,265],"class_list":["post-1164","post","type-post","status-publish","format-standard","hentry","category-advertising","category-brand","tag-bajaj","tag-sun-direct","tag-tvc"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/1164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/comments?post=1164"}],"version-history":[{"count":0,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/1164\/revisions"}],"wp:attachment":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/media?parent=1164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/categories?post=1164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/tags?post=1164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}