![\"nostalgia-quotes-1\"](\"https:\/\/manuscrypts.com\/test\/wp-content\/uploads\/2016\/06\/nostalgia-quotes-1.jpg\")
<\/p>\n#<\/p>\n
(via<\/a><\/em>)<\/p>\n The other day, when discussing brand communication, we noted how nostalgia was such a broad platform that it would appeal to almost\u00a0everyone.One moment you’re in the present, and sometimes, even without the slightest provocation, you’re off with a reconstruction<\/a>\u00a0of events that transpired. For instance, just a week before that, when I learnt that Kammatti Paadam<\/a> was releasing, a lot of my excitement was because it was set in Kochi from the 1970’s onwards. Until 2003, that’s pretty much my life. Before and after I watched the movie, quite a few hours were spent recollecting\u00a0my life in my hometown across a couple of decades.\u00a0<\/p>\n When I recall many life situations from the past with a nostalgia tint, a part of me also behaves like a little rebel and claims that it wasn’t really the best of times. But that voice is quickly silenced. So, what exactly is the magic of nostalgia? I had a few\u00a0ideas, all around certainty.<\/p>\n Is it the certainty of knowing what came after that forms this appeal? While my dreams at 22 may or may not have been fulfilled, I am now in a reasonably good place. Is that what creates a fondness even for the not-so-great times, knowing that it had all turned out okay later?\u00a0We live in an uncertain world, and therefore will lap up anything that promises even a modicum of certainty – God\/faith, nation states, money, a known boss, a favourite restaurant, and so on.<\/p>\n Or maybe it’s the other way. There’s a certainty that the past provides – it cannot change. Even if our memory creates a different reconstruction, we are not likely to notice it. Or maybe it is the exact opposite – memories are personal, and in my own mind I have the freedom to reshape the stories to make it pleasant forever irrespective of what transpired. It is a fantastic escape from the present.<\/p>\n I also wondered, does it work the same way for those who have come down in the world? At first I thought not, because remembering a better time would bring pain. But then I thought, maybe they need it even more, that’s what gives them hope. Maybe nostalgia is also an evolutionary tool – a way for the mind\u00a0to terms with the past so that it can be\u00a0hopeful of the future. Is that a good thing? I don’t know.<\/p>\n","protected":false},"excerpt":{"rendered":" # (via) The other day, when discussing brand communication, we noted how nostalgia was such a broad platform that it would appeal to almost\u00a0everyone.One moment you’re in the present, and sometimes, even without the slightest provocation, you’re off with a reconstruction\u00a0of events that transpired. For instance, just a week before that, when I learnt that […]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1479,412,6268],"tags":[1088,536,1152],"class_list":["post-11585","post","type-post","status-publish","format-standard","hentry","category-thoughtstream","category-life","category-self","tag-hope","tag-memories","tag-nostalgia"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/11585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/comments?post=11585"}],"version-history":[{"count":4,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/11585\/revisions"}],"predecessor-version":[{"id":15539,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/11585\/revisions\/15539"}],"wp:attachment":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/media?parent=11585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/categories?post=11585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/tags?post=11585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}