{"id":10318,"date":"2015-06-10T11:26:14","date_gmt":"2015-06-10T05:56:14","guid":{"rendered":"https:\/\/manuscrypts.com\/test\/?p=10318"},"modified":"2021-01-02T11:20:27","modified_gmt":"2021-01-02T05:50:27","slug":"an-ambient-future","status":"publish","type":"post","link":"https:\/\/manuscrypts.com\/test\/2015\/06\/10\/an-ambient-future\/","title":{"rendered":"In an ambient future&#8230;"},"content":{"rendered":"<p>Digi-Capital <a href=\"http:\/\/techcrunch.com\/2015\/04\/06\/augmented-and-virtual-reality-to-hit-150-billion-by-2020\/#.efcqbh:GEpB\" target=\"_blank\" rel=\"noopener noreferrer\">claims<\/a> that by 2020, Virtual and Augmented Reality combined would have hit $150 bn, eclipsing mobile. What is interesting is that a\u00a0recent Juniper report predicts an $80 bn market for wearables by 2020. (<em><a href=\"http:\/\/fortune.com\/2015\/02\/24\/invisible-wearables-market\/\" target=\"_blank\" rel=\"noopener noreferrer\">via<\/a><\/em>) If I read that together,\u00a0by 2020 we would have witnessed three interface cycles &#8211; mobile, wearables and AR+VR. The shelf life of interfaces is shrinking, much like other business cycles. In fact, in Trendwatching&#8217;s <em><a href=\"http:\/\/trendwatching.com\/trends\/no-interface\/\" target=\"_blank\" rel=\"noopener noreferrer\">No Interface<\/a><\/em>\u00a0trend brief, you can get a preview of this. I&#8217;d think that by 2020 web access would be much better than what we have now, and with other technology like IoT advancing sufficiently, we would be poised for ambient interfaces to consume and create what we do on the web and mobile now.<\/p>\n<p>It is widely believed\u00a0that Google is only a challenger in the\u00a0\u00a0mobile and wearable domains &#8211; to Facebook and Apple, despite Android. With Facebook&#8217;s Oculus move and Glass&#8217; demise, it would seem that the interface that follows the two above would also see a fight. In an insightful post, Ben Evans asks &#8220;<em><a href=\"http:\/\/ben-evans.com\/benedictevans\/2015\/4\/14\/what-does-google-need-on-mobile\" target=\"_blank\" rel=\"noopener noreferrer\">What does Google need on mobile?<\/a><\/em>&#8221; He notes that all of Google&#8217;s play is about reach &#8211; to collect and surface data. Mobile, and specifically apps, challenge this and create a <em>world of perfect complexity<\/em>. He ends with saying that <em>Google needs to win at search,\u00a0 whatever that means and wherever\u00a0and however far from\u00a0PageRank that leads you<\/em>. Christian Hernandez goes further in his post &#8216;<a href=\"https:\/\/medium.com\/@christianhern\/into-the-age-of-context-f0aed15171d7\" target=\"_blank\" rel=\"noopener noreferrer\">Into the Age of Context<\/a>&#8216;. He points out that the glue that connects mobile, social and sensor trends is data, but to take it to the next level, it needs machine learning and AI. He sees Google Now as the perfect example of The Age of Context.<!--more--><\/p>\n<p>At the 2015 Davos World Economic Forum, Google Chairman Eric Schmidt caused a flutter by <a href=\"http:\/\/wallblog.co.uk\/2015\/03\/18\/why-digital-marketers-need-to-get-over-their-love-affair-with-the-internet\/\" target=\"_blank\" rel=\"noopener noreferrer\">saying<\/a> that the internet will disappear. He explained that it\u00a0will disappear as a distinct and distinctive thing. Ambient internet leading to ambient interfaces. In a <a href=\"http:\/\/www.wired.com\/2014\/10\/future-of-artificial-intelligence\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wired post<\/a>, Kevin Kelly writes that back in 2002, when he questioned Larry Page on the viability of search as a business model, the reply he got was\u00a0\u201cOh, we&#8217;re really making an AI.\u201d Later in the post, he shares a perspective that search is just a way of making AI smarter. All of this leads me to think &#8211; maybe Google has a 2020 vision &#8211; dominance through AI.\u00a0Maybe Google is not that great at incremental advances, and that is showing in its efforts on mobile, wearables etc as opposed to say, something like IoT and AI. But maybe, it has a longer future mapped out better. Ambient Interfaces powered by Artificial Intelligence. Search as we know it might cease to exist, but just like before, we would discover a different world\u00a0through Google.<\/p>\n<p><img decoding=\"async\" class=\"alignleft  wp-image-10425 lazyload\" data-src=\"https:\/\/manuscrypts.com\/test\/wp-content\/uploads\/2015\/04\/Google-AI.jpg\" alt=\"Google AI\" width=\"599\" height=\"437\" data-srcset=\"https:\/\/manuscrypts.com\/test\/wp-content\/uploads\/2015\/04\/Google-AI.jpg 854w, https:\/\/manuscrypts.com\/test\/wp-content\/uploads\/2015\/04\/Google-AI-300x218.jpg 300w, https:\/\/manuscrypts.com\/test\/wp-content\/uploads\/2015\/04\/Google-AI-600x437.jpg 600w\" data-sizes=\"(max-width: 599px) 100vw, 599px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 599px; --smush-placeholder-aspect-ratio: 599\/437;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digi-Capital claims that by 2020, Virtual and Augmented Reality combined would have hit $150 bn, eclipsing mobile. What is interesting is that a\u00a0recent Juniper report predicts an $80 bn market for wearables by 2020. (via) If I read that together,\u00a0by 2020 we would have witnessed three interface cycles &#8211; mobile, wearables and AR+VR. The shelf <a class=\"read-more\" href=\"https:\/\/manuscrypts.com\/test\/2015\/06\/10\/an-ambient-future\/\">[&hellip;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6054,23,98,2538],"tags":[1754,105,4450,174,222,4793,4478],"class_list":["post-10318","post","type-post","status-publish","format-standard","hentry","category-ai","category-internet","category-future","category-ideas","tag-augmented-reality","tag-google","tag-iot","tag-mobile","tag-search","tag-virtual-reality","tag-wearables"],"aioseo_notices":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/10318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/comments?post=10318"}],"version-history":[{"count":13,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/10318\/revisions"}],"predecessor-version":[{"id":15095,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/posts\/10318\/revisions\/15095"}],"wp:attachment":[{"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/media?parent=10318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/categories?post=10318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manuscrypts.com\/test\/wp-json\/wp\/v2\/tags?post=10318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}