While discussing a ’40 under 40′ list, I joked the other day to a colleague that my only chance of getting into one now was to reduce my weight by about 15 kg in a few years! It made me think of a strange yardstick I have employed in valuing others’ achievements – their age. To elaborate, if […]
Recently, I was part of an interesting round table discussion organised by afaqs and IBM around “Technology in Marketing“. While we did stick to the subject, in my mind, I was also wondering about the impact this (topic) was having on the idea of brand. It has been only 4 years since I had last held […]
There’s a question I’ve been asking myself for a while now – is time a man made construct or not? Days, seasons, years and cosmic events would happen even if we never tracked them, but our lives are defined by the time frame we live in – from a personal as well as socio-economic and […]
I’d written earlier on how brands could use an individual’s data (the personal API) to fit themselves into his/her narrative and had used Nike as an example. But this data could also be used by fitness and health companies to discover ‘fault lines’, gradually delay wear and tear, and one day, totally prevent a machine shutdown. This video […]
Time has always been one of the most important constructs for me. In most of my actions, it is probably the first parameter kept in mind. The debate on whether it’s a human construct or a dimension that exists anyway is still not resolved in my head. But I still swing more towards a construct […]