social product | m a n u s c r y p t s

An Internet of Things narrative

Towards the end of last year, I’d written a post on the ‘social product‘. Its premise was that given social’s conversion to media, the opportunity for fulfilling social’s initial promise would fall on ‘product’ – using data, network effects, and relationships to connect consumers along a shared purpose. In the last few weeks, I have […]

The Social Product

A few days ago, I read this post that cited studies on consumer sentiment (US, UK) about brands being present on social media. There are plenty of interesting perspectives and nuanced insights but one key takeaway is that consumers feel there is a glut of companies on social media, though it seems the younger age […]