I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these companies also should be interacting with consumers through social media, with one third of the younger set saying that companies should actively market to them on […]
While reading up on the original premise of this blog – brands, I came across a couple of interesting articles that spanned both my interest areas – brands and social media. The first was on Brand Accretion. Accretion is defined as “An increase by natural growth or addition”. Now, in this instant age, this would […]
Last week, I’d written about transparency in organisations, and touched upon something that’d force transparency on them – conversations about them. While conversations can happen on the organisation itself, I believe the brand will also act as a starting point in many conversations. A transparent organisation will transfer some positive equity to the brand and […]
After the not-so-great response to Facebook’s Beacon ads, it was interesting to watch how Facebook would deal with the advertising and the issue of privacy. In an Indian context, according to the latest Comscore figures, Facebook ranks sixth in terms of the online search market in India. So, in an increasingly contextual world, where there […]
I’ve been seeing several sites recently trying to take the online offline – ActiveCiti, MeetUp, to a certain extent AroundMe, but I wonder if any of them would ever get the kind of enthusiasm that the recent tweet up in Mumbai received. That got me thinking of Twitter….again. Though I feel its a bit too […]