Higher Stakes

The ‘cow slaughter ban’ bill that got passed in the Karnataka assembly sometime back, got a lot of people’s erm, goat, especially Mallus, for many of whom, paradoxically, its a ‘holy cow’ issue. But the phenomenal prospects of wordplay is not what got me thinking. Its the idea of something getting banned and the protests […]

Brands – Interesting vs Popular

These days, Reader is helping me find a balance that contains both ‘interesting’ and ‘popular’ content. I came upon a very interesting post on Reader via Mahendra Palsule, which was one exactly this topic – Would you rather be Interesting OR Popular by Justin Kownacki. For the purpose of this post, Interesting: Arousing or holding […]

A Dunbar’s number for brands?

Seth Godin had a very good take on the Dunbar Number recently in the context of connections made on Twitter and Facebook. (Wikipedia: Dunbar’s Number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. No precise value has been proposed for Dunbar’s number, but a commonly […]