#UnfollowSachin – that was the trending reaction on Twitter to Tendulkar’s Rajya Sabha nomination. (and acceptance) It reminded me of a couple of excellent related posts I had read recently. First, Seth Godin’s post post. Could also be titled “Why I have comments disabled”. Ok, that was just jest. I’d rather he focus on writing […]
The last week, I encountered a few ‘brand response scenarios’ – two of them in which I was directly involved, and one where I was just an onlooker. Since this is an area where I also spend considerable time, as part of my job, I thought I’d share some perspectives too. The first one involved […]
Unlike in my other blog, Seth Godin is rarely referenced here. But when I read this post (rant, he says) from him titled “Deliberately uninformed, relentlessly so“, I sensed some vague connection with something I’d written a while back. Unlike other posts of Godin, whose blog I religiously follow for its ‘food for thought’, I […]
There was much excitement when I saw that much talked about presentation that somehow seemed connected to Google Me and Google’s approach to social. But the sounds made recently by Darth Scmidt don’t really give cause for delight. While it doesn’t make sense to talk ill of something even before launch, the ‘social layer’ does […]
‘Jumping the shark’ is a phrase that has been jumping on to my face regularly, but something that got lost in the rigours of speed reading and processing. Thanks to Tom Fishburne’s excellent post on the subject in the context of brands, products and organisations, I got to think about it a little more. The […]