Designing my desires
Mimetic desire, compounded by algorithms, are increasingly determining what we desire, without us having any idea it’s happening. This is how I am making my own ‘red pill’.
Tag: seth godin
Broadcast 2.0 then?
Facebook is planning a new video-ad product that will offer video advertisers the chance to target video ads to large numbers of Facebook users in their news feeds across devices. It is also becoming more public about its Publishing Garage, that aims to put into place a set of measurements to demonstrate how well campaigns are working. […]
The path to mediocrity
Seth Godin wrote a post on the masses vs great design, and how the brands we love refuse to become democracies. Yet, on an everyday basis, and across product offerings – from web design to entertainment, I see brands clearly pandering to the ‘masses’. And they’re not going to disappear in at least the medium […]
Legacy, Mastery, Success
At Brain Pickings, that treasure trove of awesomeness, I found this quote attributed to Ray Bradbury on legacy, through a character in Fahrenheit 451: Everyone must leave something behind when he dies, my grandfather said. A child or a book or a painting or a house or a wall built or a pair of shoes made. […]
Branded trends
Last week, Karthik had a post titled “Twitter, Twitter on the wall.. Who’s the trendiest hashtag of them all” that resonated much with me. In fact, it was a sentiment I had expressed just a few days before – “let’s make it trend” is the new “let’s make a viral” — manu prasad (@manuscrypts) May […]