A brand could be defined as a perception in the mind of a consumer, based on his/her/others’ experiences. These experiences could be either of the product/service itself, or its marketing communication. Earlier, in a post in a different context, I had alluded to the framework of choice during consumption. To elaborate, what are the factors […]
A couple of weeks ago, I discovered the writings of Taylor Pearson. I first came across “The Retirement Catch-22: Why Those Who Want to Retire Most, Can’t” and through that “The Commoditization of Credentialism: Why MBAs and JDs Can’t Get Jobs“. The reason it resonated with me is that it provided the larger context of […]
Last Thursday was my first anniversary at GroupM, and the next day was my last there. A short tenure, and one year in an agency is too less a timeframe to be exposed to all the facets, people and processes a large (media) agency has to offer. But limiting though it is, I’d still like […]
Prelude I think I used ‘dis-aggregated social network‘ on this blog for the first time in 2009, referring to Google’s basket of services that were connected relatively flimsily then. IMO, Google has always been that way, even including Google+. (read) I remembered it when I tweeted this about Facebook – around the time news of their […]
This ‘what could have been’ post on FB Platform and the broader theme of ‘move fast, break things’ made me think about planning – brand as well as business, how technology is reshaping it, and the fine balance that is required to ensure business growth goes hand in hand with retaining the trust of the ecosystem. […]