Our paradoxical needs – to “stand out” and “belong” are both a result of different combinations of happiness, contentment, self image and ego. Ways to make our lives meaningful and/or relevant. Is it possible to live even without that agenda?
It’s half time, and as I look back and look ahead, I realise that what I am looking for doesn’t really change – meaning. It’s still a choice though, on how to approach it – “whether to float with the tide, or to swim for a goal”.
Rajesh wrote a very interesting post recently on ownership, and how it would impact brand/marketing/purchase. My own view of ownership has undergone a massive change in the last couple of years, thanks to a combination of factors like increasing life spans, the changing nature of jobs, and the rise of on-demand services. Add to that extreme […]
IMO, Season 4 of Mad Men really took it up a notch. I think it’s because the human condition started showing up much more than before. Episode 6 – Waldorf Stories – offers quite the example. <spoilers> To quickly give context to the non viewers, a flashback shows how Don Draper, the show’s lead character […]
The Guardian had an interesting post recently, titled “Brand is becoming meaningless“, it (brand) is being replaced by a company purpose that the organisation can rally around. Yes, there is a study that this is linked to, and quotes. To paraphrase, brand is the effect, not the cause, and that has made it lose its […]