regret minimisation | m a n u s c r y p t s

Change Strategies

It was mid last year when I wrote The Change Imperative, which was as much a note on massively changing business dynamics as it was a note to self. I thought the new year was a perfect time to revisit and explore how brands and business can use change as an opportunity. The new year […]

A bridge across time

As I sat in the cafe, I occasionally turned around to watch the Metro construction. Vehicles and pedestrians jostled for space on the ever declining width of MG Road. Just before I got into the cafe, I was part of the crowd – most of which was cursing the mess that the construction was creating, […]