Though not by design thus far, I have actually been expanding on the 4P (planning to add one more) framework I wrote about in Agile @ Scale. The attempt is to help me navigate the concept of brand in a rapidly changing landscape. The Change Imperative tried to showcase some of the possibilities of these […]
For quite a while, I have believed that culture is the most underestimated and underutilised tool among the organisation’s means of gaining strategic advantage. A few like the much venerated Zappos have used this lapse to maximum effect and by assembling a group of passionate and aligned individuals generated profits and publicity, all while retaining […]
In the last few weeks, I have had several interesting conversations on the subject of social’s utility to brand building. I realised that I often veered towards building the product/service ground up with social inherent in it. I was trying to understand why and that took me back to the ‘aligning business to social’ vs […]
A few days back, I happened to receive some understanding on the difference between an ‘organisation’ and an ‘institution’. As is my wont, I immediately came back from the event and googled it. All the Q & A forums, however, just sent me to Wikipedia, and to be fair, it did confirm what I had […]