My earlier post on media consumption fragmentation also made me think of the other side – the creation perspective. Despite the hubbub of “integrated campaigns”, some platform, more often than not, plays the lead. In earlier eras, choices were easier – until televisions came into the picture, it was limited to newspapers, events, radio; even after […]
In spite of the last post, I’m a bit ambivalent about Vir Sanghvi’s column. On one hand, I am in complete agreement with the rebuttals that I have read – Lekhni, Amit, Rohit. Rational and well articulated. And yet, over the years, that’s almost 7 of them, I can confidently say that blogger cliques have […]
Its ironic that I have to start the post this way, but Disclosure: I work with The Times Group 🙂 There was some amount of Twitter buzz a couple of days ago on the article carried in the (city edition) Times about Arindam C’s new book selling a lakh of copies in 10 days. This […]
There was a good ‘debate’ at the McKinsey debate zone on whether people will pay for content, in the context of newspapers. An old debate by now, and one whose conclusion is being seen around, with very few exceptions (the reasons for the relative success of the Big 3 of fee-for-content services—the FT, the Economist, […]
Google’s Fast Flip has been receiving quite a lot of attention these days. Based on the Google News model of aggregation and categorisation, Google has partnered with quite few sources including BBC, BusinessWeek, Washington Post, New York time, to name a few, which shows previews of their pages on Fast Flip, but looks exactly like […]