Weekly Top 5
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Late last year, I remember reading this article that talked about a study by Havas Media, which “looks at the impact of climate change on business from the point of view of consumer”. From the study, With respect to India, the survey claims that 86% of Indians would rather buy from companies that are trying […]
The issue has been doing the rounds in my head for sometime now, it started with a question on LinkedIn about companies using CSR only for PR purposes, and I thought now was a good time to share my thoughts, at the risk of it sounding like an attempt at gyan. 😉 There was a […]
I just realised that I totally forgot about Abhi B (or Shaky B, depending on your levels of dislike. Oh ok, I’ll stop. Can’t even be a bit nasty on my own blog 😐 ) in this post, where i talked about brand ambassadors for mobile handsets, among other things. But we’re not going to […]