A couple of weeks back, I’d written about the increasing broadcast tendencies on social platforms. Some events last week reminded me of something I’d tweeted a while back – “let’s make it trend” is the new “let’s make a viral” — manu prasad (@manuscrypts) May 11, 2012 It is, for better or worse, an item […]
Facebook is planning a new video-ad product that will offer video advertisers the chance to target video ads to large numbers of Facebook users in their news feeds across devices. It is also becoming more public about its Publishing Garage, that aims to put into place a set of measurements to demonstrate how well campaigns are working. […]
On the first page of BG Verghese’ “First Draft”, he talks of The Times front page on the day he was born -21 June 1927. The paper was priced at one anna and “only carried advertisements on its cover page as was the general practice.” This was how traditional media companies had always worked. They […]
The other day, Samadooram, a talk show on Mazhavil Manorama featured Revathy, in the context of Revathy’s own show Kanamarayathu on the same channel, that deals with children who have run away from home. I’m not a viewer of that show, and cannot really comment on the content, but… (Opinion – on related things – follows. 
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I read two quotes in a completely unrelated (to this blog) context – Ashwin Sanghi’s “Chanakya’s Chant”, a work of fiction – but was intrigued by the perspective when I saw the ‘brand-social’ domain through this ‘framework’. The quote to start with is the one by John Wooden “Be more concerned with your character than […]