A couple of months ago, I attended an event on brand building. The gentlemen who presented had a lot of experience between them – agency and client side, as well as across domains ranging from baby care to FMCG to jewelry to auto to e-commerce. The attendees were all from new economy companies. During his talk, […]
Last Thursday was my first anniversary at GroupM, and the next day was my last there. A short tenure, and one year in an agency is too less a timeframe to be exposed to all the facets, people and processes a large (media) agency has to offer. But limiting though it is, I’d still like […]
Facebook’s plummeting organic reach has prompted several questions on whether it makes sense to continue investing in a presence on the platform. The short answer is still yes, and while I have never been a fan of Like acquisition, the platform continues to offer several avenues to help brands meet business outcomes. But marketers must […]
Sometime last year at Myntra, we were having a planning meeting and everyone was asked for their take on the future of (fashion) e-commerce in a 5 year time frame. I confessed that I had no idea, and asked the group whether they had heard of 3D printing. Since this was before the hype machine […]
Tech Crunch had a rather funny take on why Bezos bought the Washington Post, but the more thought provoking piece was on the Post itself. (via @nixxin) Its premise was that the predictive analytics perfected by Amazon could be used to provide Post subscribers with personalized news feeds based on where they live and what they […]