One of the interview questions that brand managers get asked early in their careers is 'What is a brand?' Some of my favourite answers have been 'a promise to the consumer' and 'a thought in the consumer's mind'. But changing landscapes in technology and consumption mean that the definition remains an evolving one. I found […]
There’s this hashtag on Twitter – #bsmd, which stands for “Bridging the Social Media Divide”. The first meeting was hosted by Pinstorm, and discussed (according to the Pinstorm blog) “how marketers and social media enthusiasts can work together and forge ways of advertising via Social Media that are not intrusive while being RoI driven”. Again, […]
The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I say this, mostly considering the reach of Facebook, and the importance and influence that conversations there, are acquiring in people’s lives. The growing reach of Twitter […]
Rajesh Lalwani raised an interesting point in his post a few days back, on how the performance of a social media campaign should not be judged solely by the buzz it generates, since a lot of conversations flow ‘below the surface’ i.e. emails, telecons and face-to-face. I’d also add Chat (the GTalk type) and DM. […]