At the beginning of this season of Bigg Boss – Bigg Boss 2, I had wondered how many brands would involve themselves in the reality show. I was hoping that they’d not stick to obvious brand placement and make themselves a part of the story. I noted about eight brand plugs, though there might be […]
Meenakshi Reddy Madhavan I picked it up because it was written by a fellow Indian blogger. And yes, I prefer Indian fiction. But I’m guessing I am not exactly the target audience 🙂 Considering the author’s profile, I’d say the book is at least faintly autobiographical. Arshi, the protagonist, is a twenty something, 21st century […]
Its been a while since I saw impressive ads on the tube, and that added to the negligence towards the brands’ part of the blog. So, here’s a look at three recent television commercials that had my attention, in an increasing order of liking. Chlormint created a very viral term with their ad sometime back-Dobara […]
Social media enthusiasts are often quizzed on the ROI that it delivers, and in many cases, ‘conversation with customers’ is met with a lot of skepticism. which led me to wonder about the kind of ROI this activity would generate. “Max New York Life Insurance has signed a Public Private Partnership (PPP) pact with the […]
I bet all of you guys who’ve been following IPL would know Sanju by now. Sanju, who just gets lost in his iPod music, can’t hear his wife calling him, and ends up scaring the living hell out of her. And she’s not easily scared, judging by an earlier Vodafone ad 😉 In case, you really don’t […]