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Tag: Maslow’s Hierarchy of Needs

It’s about time

There’s a question I’ve been asking myself for a while now – is time a man made construct or not? Days, seasons, years and cosmic events would happen even if we never tracked them, but our lives are defined by the time frame we live in – from a personal as well as socio-economic and […]

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August 20, 2014January 30, 2021 manuscryptsNo Comments

Revisiting brand purpose

I had almost completed a post on brand purpose when I came across this. I have realised that in my personal life, even ‘what you want most’ is a dynamic thing. I am not really arguing against discipline – there was a time when it kept the blog going. But what I wanted most was […]

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August 6, 2014October 22, 2014 manu prasad2 Comments

For brands to make it….

At #SBS2013 Jeff Dachis posed an interesting thought, captured by Gautam in this tweet. “The shift is also going to be from “owning” to “sharing” goods and services, don’t know what it means for brands” – @jeffdachis #SBS2013 — Gautam Ghosh (@GautamGhosh) May 23, 2013 Both Gautam and Haroon then shared interesting links in this […]

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June 5, 2013December 31, 2020 manu prasad2 Comments

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