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Tag: Kuliza

Social @ Myntra – Part 2

continued from Part 1 Creating, correcting and maintaining brand perception and resolving customer issues were fundamentally the objectives when operating in the customer care and brand domains respectively. But this was not an end in itself. The end objective of the business is revenue, and that makes up the remaining story. 3. Product: In this […]

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October 9, 2013December 31, 2020 manu prasad7 Comments

Social + e-commerce ≠ Social Commerce

The last 2 editions of Kuliza’s Social Technology quarterly impressed me with the breadth of perspectives as well as the understanding of the subject that the authors displayed. So when I was asked if I could contribute to the third edition, it was a pleasure.. and a challenge. The result is on Page 25, but […]

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February 2, 2012 manu prasadNo Comments

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