My models of interaction with the world at large has helped me convert many uncertainties into risks. But they are far from robust. I realise that I cannot completely control what is thrown at me, I have to build better framing for how to react to it. Maybe that’s the way to make the uncertain, simple.
I have this habit of adding a bookmark fold at the bottom of the page when I want to refer to it again. It is quite a task when I have to figure out much later what line in the page I’d originally bookmarked for! These days, Instagram solves it. At some point, I’m sure […]
One of the interview questions that brand managers get asked early in their careers is 'What is a brand?' Some of my favourite answers have been 'a promise to the consumer' and 'a thought in the consumer's mind'. But changing landscapes in technology and consumption mean that the definition remains an evolving one. I found […]
1989… Rs.15… Bees Saal Baad2006… Rs.170… Darna Zaroori Hainuntil next time, there’s a reason to be afraid
Nope, AXN is not paying me for the publicity (as if)..hehe.., oops, i am not paying them royalty either…oh well, the balance of life… the disclaimer – this post is also on the lines of some previous posts, in terms of general direction, that is – why we do the things we do….. in one […]