A couple of days back, I happened to see the TVC made as part of Maggi’s 25 years in India celebrations, and the association with the brand was so strong that I had to check it out and write a post on it. Right from school, when I used to exchange part of my lunch […]
The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I say this, mostly considering the reach of Facebook, and the importance and influence that conversations there, are acquiring in people’s lives. The growing reach of Twitter […]
The last time I’d written about Bebo was a year back, in the context of AOL buying it, and a tongue-in-cheek suggestion of getting Kareena Kapoor (whose nickname is Bebo) to be the brand ambassador when they launch in india. Recently,Medianama reported that they were launching this month. Â According to ContentSutra, they will be talking […]
The question I posed on the Digital Marketing India group in LinkedIn, on whether advertisers would consider Facebook a better place to spend than Twitter, post the FB redesign, yielded a good discussion. Inevitably, the discussion entered the territory of whether the redesign would alter the status of the differentiated audience that each provides, and […]
..and a bit long 🙂 What do you do when you can’t buy a service? If you have the capability, you build it yourself. That seems to be what Facebook is up to, triggering of what would perhaps be only the first of the battles for real time supremacy. When you log in to Facebook, […]