Just yesterday, I read about AOL launching Social Thing for websites. Adding the service to your website gives you a navigation bar at the bottom of the page, users can sign in with their AIM/AOL/Bebo/ICQ ids and comment. They can also chat/IM, check out what their buddies are doing, and share stuff with them. According […]
Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack conversations inspite of the huge money spent on advertising. From Unilever’s experience with Dove also comes the understanding that its not just the communicated parts of […]
The advantages that social media has to offer are best derived by participating. When brands understand that, we get to see Facebook pages (or profiles) and twitter accounts. While these might display the brand name, the interactivity of social media makes it seem like communicating to a person. As far as social media tools go, […]
Social Median has been a pending site in my things-to-do list for such a long time that guilt no longer describes the feeling enough 🙁 I’ve liked the concept of the site a lot, and while I’ve been following developments there, and have added the bookmarklet to the browser, and though I’ve started several groups […]
Facebook’s redesign continues to make news on a regular basis. With a whole lot of vociferous users making the 237 Ways To Get Free Publicity ir dislike quite clear, with the help of a layout poll, it was interesting to see that a lot of advice was given to Facebook to not just blindly give […]