Too big to fail

I had a bit of an epiphany a few days back. A sign of the needle shifting from social to media. In the era when the two words were grudgingly stuck together, one of the catchphrases I’d heard was ‘fail fast, learn fast, fix fast’. It was a time when the rules hadn’t been made, […]

Social : Means or Outcome?

In the last few weeks, I have had several interesting conversations on the subject of social’s utility to brand building. I realised that I often veered towards building the product/service ground up with social inherent in it. I was trying to understand why and that took me back to the ‘aligning business to social’ vs […]

When Man was God…

A few days back, I read this amazing article ‘Why everything you’ve been told about evolution is wrong‘, thanks to Surekha. Though it begins by rubbishing ‘creation by God’, it thankfully moves soon enough into Darwin’s theory of evolution and the epigenome (the protective package of proteins around which DNA is wrapped), which plays a […]