Weekly Top 5
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Brand equity in real time
Media Post reports that Yahoo’s latest campaign caused its perception among U.S. adults to fall steeply – apparently, YouGov’s BrandIndex, which tracks daily consumer perception of brands, found that Yahoo’s buzz score had tumbled from 35.4 on Sept. 22 to 25.5 as of Monday. Acknowledging India’s growing significance, the $100 million (global) “It’s Y!ou” campaign […]
More delicious stuff on the horizon?
Social Median has been a pending site in my things-to-do list for such a long time that guilt no longer describes the feeling enough 🙁 I’ve liked the concept of the site a lot, and while I’ve been following developments there, and have added the bookmarklet to the browser, and though I’ve started several groups […]
Don’t shoot the messenger….yet
A few weeks back, I’d written about Yahoo India’s TVC for Search. I was not impressed, because I felt that the ‘need for speed’ in search could easily be portrayed without making fun of a speech impediment. A few days back, I happened to see another TVC, this one for Yahoo Messenger. To its credit, […]
Everybody, Friendfeed, right now!!
In a way, Friendfeed’s latest offering has revolutionised my usage of social media services. My experiments with FF had been limited since Twitter used to give me a fair amount of good conversations on various subjects of interest – from Bollywood to advertising campaigns to social media to social issues. I didn’t see any value […]