A System 3 path to brand building
We already know about Systems 1 and 2 in decision making, and it has had many use cases in marketing (Nudge). But I recently learned about System 3. This post is some thinking on how it can be applied in marketing.
Tag: Daniel Kahneman
DOODALL (Dhoni, OODA Loop & Life)
I don’t watch cricket anymore, but did catch the video of Dhoni’s very colourful exchange with Manish Pandey in the 2nd T20 vs South Africa earlier this year. Interesting as it was, what really caught my attention was how Dhoni calmly hit a six in the very next ball! Think about it – you’re annoyed about […]