Just a couple of weeks back, I’d written about influence and context, and last week the twitterverse had some excitement delivered courtesy Disney. I couldn’t experience it first hand, but got quite a lot of perspective thanks to Karthik’s post and the comments that followed. Personally, instances such as Disney serve as a great filter […]
Content and the need for brands to get into the space of creating it has been a subject discussed here several times. So, when I read about MTV's tumblr voyage, (via) I thought it would serve as a good handle to revisit the subject. I thought the choice was platform was in itself a great […]
And every so often, we hear about how brands screw up on Facebook and Twitter, these days we even regularly hear how Facebook screws up on itself, and finally we heard about how Twitter ‘screwed up’ on Twitter. In case you missed it, the chronology can be read here. And in case you were too […]
Work took me someplace where I normally wouldn’t be found – an AOL (Art Of Living) discourse. While I have nothing against those who choose that path, I don’t see myself there. Standing there, as a non participant while a few thousand listened and performed yoga, I thought I got a few pointers to what […]