brand management | m a n u s c r y p t s

The idea of brand

A bunch of factors – ranging from an explosion of interfaces to the expectation from brands to take a stance on societal issues – made me reflect on the idea of brand. Is being consistent the way forward, or does retaining the brand essence in vastly different contexts warrant a different approach?

IMO

#UnfollowSachin – that was the trending reaction on Twitter to Tendulkar’s Rajya Sabha nomination. (and acceptance) It reminded me of a couple of excellent related posts I had read recently. First, Seth Godin’s post post. Could also be titled “Why I have comments disabled”. Ok, that was just jest. I’d rather he focus on writing […]