The potential applications of blockchain are fascinating, and Melanie Swan’s book provides an excellent view of these. The part that I found particularly interesting is ‘buried’ on page 26 – the blockchain as a path to artificial intelligence. This happens through the increasing advancement of smart contracts on automation, autonomy and complexity parameters through an […]
I have spent a few posts thinking about this concept – the ‘why’ in Scarcity Thinking in Marketing and Feels & Fields in Marketing and some of the ‘what’ in Brand with a world view. Essentially, the idea is that as customer attention becomes increasingly more scarce, brands will have to think beyond ‘fracking’ and the efficiency […]
In Scarcity Thinking in Marketing, I’d written about how, in an era of ‘infinite’ consumption choices, attention is arguably the most precious commodity for a brand. Also, as Faris pointed out in his excellent post, it is a zero sum game, and we’re approaching “peak attention”. We’re also well on our way to manipulating (read fracking) […]