bingo | m a n u s c r y p t s

Brands, Activism & Morality

Across the world, inequities are becoming more stark, and increasingly, brands are being pushed to move from activism to action. Where do things go from here for a business and its communication, for us as consumers, and for (some of us) as marketers?

Kkyunki Everyone is Doing It

So if I’m a good brand manager, I should be doing a viral too, that seems to be the rationale behind virals these days. I’d written about it a few days back. What provoked this post was the latest viral from (nah, you go see it and come back, then we’ll talk). Ok, lazybones, i […]