I don’t remember where I first heard ‘Digital breadcrumbs’, but I thought it nailed this blog’s raison d’être. Pages from a human being’s existence on this planet, to be read by himself later in time, and if humanity does get desperate, maybe even by a sociologist later. 😀 I came across the phrase recently again in this […]
These are not really trends or predictions, it’s more a set of drivers and their impact on the domain of brand marketing. Technology: Disruption is an abused word, but I think technology is the biggest disruption that marketing has experienced. Yes, it has been so every time a new medium cropped up, but this wave […]
In my last post that touched upon Big Data, I had mentioned how the seeming intent of Big Data is to synthesise actionable insights from processed and unprocessed information at touch points related or unrelated to the enterprise, and then use it to target consumers better. While this is probably true for the short-medium term, I […]
Lifestreaming and I go way back, at least 5 years. 2008 was when I wrote about it first, though the experiments had started earlier. Most of the services I’ve mentioned in the post are now defunct, but my interest in the subject never waned. From the perspectives of memories mentioned in that post to speciation […]
I was quite thrilled to be invited to speak at the Mumbai version of the Dachis Group’s Social Business Summit – not just because of my awesome co-speakers, but because this is a platform that has seen the likes of Tony Hsieh and John Hagel earlier this year! To confess, a little nervous too, since (as […]