agile marketing | m a n u s c r y p t s

Revisiting brand purpose

I had almost completed a post on brand purpose when I came across this. I have realised that in my personal life, even ‘what you want most’ is a dynamic thing. I am not really arguing against discipline – there was a time when it kept the blog going. But what I wanted most was […]

Brand, Marketing – 2014 and beyond

These are not really trends or predictions, it’s more a set of drivers and their impact on the domain of brand marketing. Technology: Disruption is an abused word, but I think technology is the biggest disruption that marketing has experienced. Yes, it has been so every time a new medium cropped up, but this wave […]