A question on Twitter prompted me to write about why I call myself a full stack marketer on LinkedIn. While one reason is the audience I connect to on LinkedIn and their familiarity with the phrase, the more important part is the experience and expertise that qualifies one for the usage. This is my version.
Brands not using the local language has long been a pet-peeve for many consumers and marketing practitioners as well. It is true that sometimes the reasons offered are callous, but there are chances that there has been some thought put into it. This is an attempt to bring out a few of these possibilities.
A few days back, it was reported that Facebook now had a million active advertisers, and that LinkedIn has 3 million company pages. I’ll let that sink in, in case you hadn’t heard. Despite all the social-ness, I realised it’s impossible not to call it media. The wiki definition for media is “tools used to […]
I was quoted in a recent Social Samosa post – on Facebook Graph Search. Do check it out on their website, it has useful thoughts from various others as well. Given that it is a fairly large move, (third pillar, Facebook calls it) I thought I’ll add to my quote there. As a final goal, […]
I really avoid writing “trends for 20xx”, but towards the end of last year, I jotted down a few things for an article. Same thoughts, but I expanded a bit. Barring a game changing phenomenon that further complicates the already shifting landscape, these are the 3 areas where I see the needle shifting more than […]