These are not really trends or predictions, it’s more a set of drivers and their impact on the domain of brand marketing. Technology: Disruption is an abused word, but I think technology is the biggest disruption that marketing has experienced. Yes, it has been so every time a new medium cropped up, but this wave […]
This was my ‘water bottle’ at Myntra, and the victim of many of my colleagues’ jokes, mostly thanks to its size. It is really tiny, and you could finish all the water in it in one gulp. It has been disfigured many a time, courtesy its battles with hot water. But it bears its scars […]
Sometime last year at Myntra, we were having a planning meeting and everyone was asked for their take on the future of (fashion) e-commerce in a 5 year time frame. I confessed that I had no idea, and asked the group whether they had heard of 3D printing. Since this was before the hype machine […]
In his post ‘Virtual People‘, Scott Adams writes that his generation would be the last of the ‘pure humans’ raised with no personal technology. Someday historians will mark the smartphone era as the beginning of the Cyborg Age. From this day on, most kids in developed countries will be part human and part machine. As technology […]
At #SBS2013 Jeff Dachis posed an interesting thought, captured by Gautam in this tweet. “The shift is also going to be from “owning” to “sharing” goods and services, don’t know what it means for brands” – @jeffdachis #SBS2013 — Gautam Ghosh (@GautamGhosh) May 23, 2013 Both Gautam and Haroon then shared interesting links in this […]