Anuja Chandramouli “You try my patience severely, sage”, said Shambara to Narada, and managed to express my feelings entirely. These (feelings) were not just restricted to Narada, but to pretty much every character in the book! But let’s step back a bit first. As a subject, this one holds a lot of promise, because Kama […]
# (via) The other day, when discussing brand communication, we noted how nostalgia was such a broad platform that it would appeal to almost everyone.One moment you’re in the present, and sometimes, even without the slightest provocation, you’re off with a reconstruction of events that transpired. For instance, just a week before that, when I learnt that […]
First published in Bangalore Mirror One of the ‘perks’ of getting into 1MG Mall from the Indiranagar side is that you get to play/watch NASCAR in the last stretch. After the Trinity signal, you’ll swing wildly to the left, because you have to turn into Kensington Road, cutting through the blaring horns (with vehicles attached) […]
Facebook’s new move to dominate advertising by expanding its audience network to non users got me thinking about its interest based approach, and in contrast Google’s intent based approach. While both approaches have their place in the scheme of consumption, it reminded me something I posted a while back on a completely different context – […]
Will Durant “Science gives us knowledge, but only philosophy can give us wisdom”, states Will Durant in the introduction to this book that chronicles the lives and opinions of Western philosophers from Socrates to John Dewey. The idea behind this book is to make philosophy accessible to the layman, and as one among the intended […]