First published in Bangalore Mirror “Cafe with a soul” is how The Teal Door Cafe describes itself, and it does live up to that on at least a couple of levels. The building it occupies is 25 years old and absolutely looks the part as it majestically stands out from the more standard ‘inhabitants’ of […]
A decade ago, while working with a newspaper group where our small team managed three brands, we had an interesting situation. One of the brands, a vernacular broadsheet, was at an advanced stage in its lifecycle where it had to be made relevant and exciting for a newer set of readers who were native to the region. Another brand, […]
James P Carse The last book that fundamentally affected my way of thinking was ‘Antifragile’. It altered my perspective on ownership, planning, and in general, the approach to various events and things. It remains a favourite. But this book took my thinking to a different plane altogether, and has probably altered it irrevocably. Credit goes […]
In Feels & Fields in Marketing, I had written about my view that the sustainable advantage in data driven marketing over the long term might be lesser than an approach where the brand is marketed as a worldview – reflected in thought and deed. A couple of nuances I’d like to point out here. One, […]
First published in Bangalore Mirror Even as recently as a decade back, going to HSR required a strong stomach, because very few roads even had streetlights! But times have changed. These days, I’m finding it difficult to digest the fact that more new eateries are opening here than in the neighbouring restaurant paradise (and our […]