We’ve seen Vodafone going through a massive exercise, we recently saw Ceat going through a painful exercise, and softly, quietly, like the brand its always been, Godrej has unveiled its new look recently. Godrej, Can I Win My Ex Back for me, has been about locks. That’s the product in which I’ve seen the logo […]
I bet all of you guys who’ve been following IPL would know Sanju by now. Sanju, who just gets lost in his iPod music, can’t hear his wife calling him, and ends up scaring the living hell out of her. And she’s not easily scared, judging by an earlier Vodafone ad 😉 In case, you really don’t […]
Change. Thats exactly what I’d like those Ceat guys to do about their campaign. After their TVC started airing, it took me this post to understand exactly what they meant by the ad, because I was too busy trying to figure out what was happening to notice the logo change. Also happened to see more […]
…and we lament, ‘Oh, he has changed’, without pausing to consider the objectivity of the statement. We like people to stay whoever they have been so long, because it then means we don’t have to alter the patterns we have set for them, and when, in our view, they alter themselves even a wee bit, […]
Yes, really, i say. At the Oasis complex on the Intermediate Ring Road, the building which has Lifestyle and Spar. Tandoor is on the same floor as Polynation, Fire Wok, Sanjeev Kapoor’s Yellow Chillies, Cream & Fudge Factory, Bull & Bush and so on. So you won’t go hungry there even if you don’t get […]