Headcount

A whole multitude of them were swept away in the deluge. Others calmly stayed rooted, with the serene acceptance of a ‘Here today, gone tomorrow’ philosophy. They didn’t seem bothered, he thought. But he couldn’t afford the complacency. After all, with the hair being lost every time he bathed, he was one who’d become bald!! […]

Brands & Associations..

When we met sometime back, Nikhil asked whether I’d noticed the smudging of the Coke logo in a scene from Slumdog Millionaire. I hadn’t, and we weren’t sure if there was something to it. A few days back, I saw this article in Campaign India, which spoke about Mercedes and Coke rejecting an association with […]